Average Joes Digital

Real Results

Here's What Actually Works.

Same system. Different businesses. Different verticals. Same playbook applied, different levers pulled.

Coastal Refrigeration Rescue

Field ServiceGeorgia, South Carolina, Florida

Phase 0–5

The Problem

Emergency refrigerated trailer rentals with zero online presence. Customers couldn't find them. Growing company, invisible business.

What We Built

Built a lead-gen site targeting emergency searches across their service areas. Photo-forward services pages. City landing pages. Google Ads + conversion tracking.

Results

Google Ads conversion tracking live

  • Multi-city lead capture
  • Services page with real equipment photos
  • GA4 + Clarity analytics ready

Bucks Ax Throwing

EntertainmentOmaha, Nebraska

Phase 0–4

The Problem

Local venue with no booking funnel. Customers couldn't find events. No way to track which channels drove bookings.

What We Built

Multi-service site (walk-ins, group bookings, date nights, corporate events). Structured data for local SEO. Event pages. Booking-focused navigation.

Results

Multi-service discovery structure live

  • Local SEO foundation
  • Event page templates
  • Booking funnel clarity

The Mansard Fine Drink & Eatery

RestaurantOrchard Park, New York

Phase 0–5

The Problem

11 years as Squarespace ghost site. Family business entirely dependent on word-of-mouth. Massive local search share being left on the table.

What We Built

Complete rebuild on Next.js. Catering hub with 8 vertical pages. Menu transparency with real pricing. City service area pages. Admin dashboard for pricing updates.

Results

Deployed fresh Next.js site in weeks (not years)

  • Menu + pricing transparency live
  • Catering vertical structure ready
  • GSC connected + indexing fixed
  • Admin controls in place

Dumpster Diverz

Waste HaulingMulti-State Service Area

Phase 0–6

The Problem

Independent dumpster rental company losing market share to larger national brands. Weak local search visibility across service territories. No clear conversion path for quote requests.

What We Built

Built service-area pages targeting each market. Roll-off and residential rental pages with transparent pricing. GBP optimization for local discovery. Quote funnel with real-time lead tracking.

Results

Quote requests up 40% quarter-over-quarter

  • Top-3 local pack rankings in 8 service cities
  • GBP review velocity increased
  • Monthly lead scoring dashboard live

What These Have in Common

Phase 0 First

Each started with diagnosis. What are they losing? Where? By how much? That number determined the scope.

One System

Different businesses. Same 7-phase playbook. Different phases emphasized based on the vertical.

Measurement Ready

All have tracking live. GA4. Google Ads conversion tracking. Clarity. They know what's working.

What Would Phase 0 Look Like for Your Business?

Same playbook. Your numbers. Let's see what you're leaving on the table.